Prof. Dr. Phil. Habil. Harald Rau
Project leader of "Locative News" (Local-N)
25 years of experience as a media professional (print, broadcast (audio, video, online), working as journalist and author (newspaper, magazine, radio, television), producer (television (national/regional on sports, business, finance and science), business movies and corporateTV (DAX and NYSE-listed companies; innovation prize of BASF (1998), great media prize of Baden-Württemberg (1999), presenter (TV (business, finance, sports) and event (DAX and NYSE-listed companies), publishing books on management practice (Key Account Management, Benchmarking), from 1999 up to 2002 responsible consultant at Frankfurter Allgemeine Zeitung (F.A.Z.) for the new built radio-broadcasting group ‘FAZ BusinessRadio’, member of the management group for the broadcasting chain, associate founder of the television program ‘FAZ finance grill’ on the German service of BloombergTV. Expertise in information based television production, diverse presentation formats including news-programs, live-reporting, live-presenting, ready produced reports and features, talk, and digital editing in different broadcast standards.
Holding a ‘Diplom-Kaufmann’ in business administration (University of Hagen, 1991) and a PhD in journalism studies (university of Dortmund, 1999), habilitated in media- and communication sciences (university of Leipzig, 2006), teaching (lectures and classes) at the universities of Frankfurt (Oder), Mannheim and Leipzig since 1999, founding the training program for television at University of Leipzig in 2000/2001, substituting professorships in Leipzig and Koblenz, developing the media department at the Karl-Scharfenberg faculty of Ostfalia University of applied Sciences at Salzgitter, there working as a professor for communication management at Ostfalia University of Applied Sciences.
Professor for communication management, Ostfalia University of Applied Sciences, campus Salzgitter, from 2009 to 2015 development of the media department with the courses in media management (B.A.), media communication (B.A.) and communication management (M.A.); since 2020 Senator of Ostfalia U, since 2014 research representative of faculty, since 2015 coordinator of graduate’s programme communication management.
Research topics: Location-Based Services in regional media communication, merit wants, public service broadcasting and media management, heading several projects funded by third party.
Teaching topics: media economics, international media systems, journalism studies, marketing (content-marketing), management, entrepreneurship, academic writing; founder of the “Audio-Uni”-project.
Substituting an associated professorship at university Koblenz-Landau at Campus Koblenz for further education and gender studies.
Habilitation at University of Leipzig – ‘second book’ on quality in an economy of journalism (Springer VS, Wiesbaden 2007).
summer 2005 and winter 2005/2006 substitution of a professorship in journalism studies with specifying on international media systems at University of Leipzig, institute of communication and media studies, department of journalism.
Teaching with priorities in media economics and interview technique at the universities of Leipzig, Mannheim and the Europa-Universität Viadrina in Frankfurt, Oder. In winter term 2001/2002 substituting Prof. Haller in lectures (investigation) and classes (seminar on investigation), and founding the new teaching newsroom for television. Since summer 2002 regular teaching at university of Leipzig in the department of journalism studies (allowance to lecture on media economics, media management and journalism studies).
Attending theses on master degree level within the field of journalism studies and mass communication.
PhD studies at university of Dortmund, FB 15, institute for journalism (first expert: Prof. Dr. Ulrich Pätzold, second expert: Prof. Dr. Jürgen Heinrich (both from University of Dortmund), commission: Prof. Dr. Udo Branahl (University of Dortmund), Prof. Dr. Ralf Steinmetz (Technical University Darmstadt), thesis on newsroom marketing – journalism as a factor of planning in the positioning of regional newspapers. PhD in fall 1999 with the mark: very good.
Studies and research work in New York (USA) with research at Columbia University, ANPA (American Newspaper Association), Freedom Foundation of the Press and in the agency office of Vereinigte Wirtschaftsdienste (vwd, German business wire).
Research and publication of two monographs with business administration background: Key-Account-Management and Benchmarking, publication of articles in magazines and contributions to book projects.
Beside the freelance activities (compare “professional experience”) up to march 1992 studies in business administration in Hagen and Mannheim (title: Dipl.-Kfm., final mark: good), crucial subjects at master level: marketing, banking and stock exchange expertise, didactic of economy; 1991 thesis on key account management at the chair for business administration focusing marketing, University of Hagen with the mark: 1.3 (best: 1, worst: 5).
Media economics and media management, especially economics of journalism, meritocracy, non-market economics as well as television research, currently especially in the public perception: interlocking structures of German TV stations
Communication management, media management, media economics, media markets, media policy, economics of journalism, journalism, communication studies, academic writing
Since 1987 diverse media projects - see list of projects for details!
1987 – 2010
working as a freelance journalist, author, presenter, and consultant in media production (print, audio broadcast services, (since 1992 mainly for) television, and online); in special:
producing television contributions and programs for RTL news (nationwide television, Germany, News); Rhein-Neckar-Fernsehen, Mannheim (producing reports and features on sports, business, science, presenting programs on business, contributions and programs in lengths of one up to 90 minutes) in the programs RNF Life (RTL-regional program for a part of southern Germany), RNF Plus (cable television with 1.3 million reachable viewers), Eurosport (ballroom and latin dancing, equestarian sports), HR and SWR,
presenting programs on current objects in report and talk-formats, responsible concept and realization for “Gesundheitstipp” (medical topics in a talk format, 1988-1996, 8 minutes duration in news program), “Finanztipp” (financial topics, 1990-1999, 8 minutes duration in news program), Geldreporter (since 2000, 5 minutes duration and broad targeted finance topics),
producing, directing and storybook writing for business movies, documentations, image video and corporate television (projects in the following industries: chemical, pharmaceutical, medicine, construction, machine tool engineering, information technology – more than once awarded: BASF tv), beside working in the field of text and concept for campaigns, diverse projects in strategic corporate communications (see list of selected projects for details),
working as a consultant in public relations, and corporate communications, strategy consulting for different NYSE, DAX or M-DAX listed companies, text and concept for brochures and campaigns, media training for management professionals.
Consulting and management at F.A.Z. Electronic Media (especially newsroom management for F.A.Z. BusinessRadio and FAZ.TV (planning, structure, content)), concept and presentation of the television program FAZ.TV Finance Grill on the German service of Bloomberg TV.
Leading a team of editors, publishing guides on real estate for different regions of Germany (Rhein-Neckar, Frankfurt, Leipzig/Halle, Düsseldorf/Bonn and an office guide for Frankfurt and Rhein-Main).
Responsibly editing „Themen und Tendenzen“ (business publication of the city of Mannheim).
Editor in chief for the magazine „Rhein-Neckar-Dreieck“ (published in Südwestdeutsche Verlagsanstalt, Mannheim) (four couloured, 60 pages, edition: 100.000 pieces).
Editor in the economic and business department of Mannheimer Morgen (substituting a colleague in maternity).
Freelancer for „Süddeutscher Rundfunk“, Studio Heidelberg-Mannheim (radio broadcasting, contributions on current themes, live reporting, features, reports).
Freelancer for the regional department and the economic and business department of Mannheimer Morgen (newspaper of Mannheim, since 1987 only economic and business department, since 1992 concentration on television journalism).
Editor in the city newsroom of Weinheim for Weinheimer Nachrichten (daily newspaper for Weinheim and the region), additionally responsible for the local television project, producing news contributions for APF Blick (“Aktuell Presse Fernsehen”/SAT.1).
Newspapertrainee at Weinheimer Nachrichten (local and regional editing) and Mannheimer Morgen (economy/business and politics).
Internships: dpa, (German Press Agency, office Frankfurt, picture newsroom and ‘inbetween’ services), Weinheimer Nachrichten/Odenwälder Zeitung (newsrooms for city of Weinheim, region Bergstraße, sports), Süddeutscher Rundfunk (Kurpfalz-Radio, current news, studio Heidelberg).