Ulrike Rohn is Professor of Media Management and Economics at Tallinn University, Estonia, where she works at the Baltic Film, Media and Arts School (BFM) and heads the Center of Excellence for Media Innovation and Digital Culture (MEDIT). Prof. Dr. Rohn also leads ScreenME-Net, an international consortium funded by the European Commission on entrepreneurship in the media industry. Professor Rohn was president of the European Media Management Association (emma) for many years, as well as co-editor of the Journal of Media Business Studies.